Not getting any calls or leads through your website? A common conclusion is that your website isn’t showing up in Google, and that’s the only reason why you’re not getting leads.
And while that may be one contributing factor, take a look at a couple of potential issues on your website before you go any further.
1.) Outdated Design
No one wears hairstyles from the 80s, with good reason. As website design and technology continue to improve, it can become glaringly obvious when a website hasn’t been updated in a while.
Whether you’re relying on your website for a credibility check for referrals, or lead conversion for new prospects, you should be updating your website every 3-5 years. That’s frequent enough to keep up with major trends and tech improvements.
2.) Load Time Speed (or Lack thereof)
1-one thousand, 2- one thousand, 3-one thousand, 4-one thousand, 5. Hear that? That’s the sound of prospects leaving your site because it hasn’t loaded yet. Whether it’s a business or individual consumer, as technology speeds up, our patience goes down.
If your site hasn’t loaded in 3-5 seconds, your prospect is GONE. And they are not coming back.Most web users expect a site to load in 3 seconds. This is also a metric that factors into Google’s search formula, so you could be hurting yourself in multiple ways by not fixing this issue. Causes of slow loading time could be type of design, server issues, file sizes on the site, just to name a few.
3.) Lack of Mobile Friendliness
Just like people have lost patience with slow loading times, squinting and trying to maneuver around a site that isn’t set up for smart phones and tablets is another silent killer of leads. Particular issues include trouble getting to desired information, problems filling out form, and menu issues.
Those of you who opted for a separate mobile site several years ago, it’s time to update. You used to have 2 options, create a mini-site for mobile, or go mobile friendly- where code in the website identifies the size of screen it’s being viewed on and adjusts automatically.
As web technology has improved, mobile sites don’t work as well as mobile friendly sites (where the site adjusts automatically to the size of your screen). Another reason why? Google rewards sites that are mobile friendly, placing them above sites that aren’t in search engine results.
What to do Next?
Book your complimentary online assessment with B Practical Solutions. We’ll review your site and let you know if you’re good with your present site, or if there are changes to be made. Contact Jennifer at firstname.lastname@example.org to set up your appointment.